Logo and Guidelines
To ensure the Schlumberger logotype is used properly
Note the examples of what you should and should not do when reproducing the Schlumberger logo.
Color use guidelines
Care should be taken to match and apply the color specifications accurately and consistently.
Schlumberger blue (Pantone 280)
Wherever possible, the Schlumberger logotype should appear in its primary color Schlumberger blue (Pantone 280). |
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Schlumberger black (Pantone black)
Where the logotype cannot be reproduced in Schlumberger blue it should be reproduced in 100% solid black. |
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Minimum area of isolation
Minimum area of isolation The Schlumberger logotype should always be surrounded by a predetermined area of clear space, known as the area of isolation. This ensures that the logotype will not be overpowered by other visual elements.
The area of isolation is calculated by placing a margin of clear space around the logotype that is equivalent to the height of the lowercase letter u in the Schlumberger logotype. |
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The area of isolation should be increased wherever possible, and no graphic or typographic elements can be placed within it.
General use rules
Always tone down complex or patterned backgrounds. |
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On dark toned backgrounds use the white logotype. |
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Always use the body copy font. Do not insert the logotype when setting text. |
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Incorrect use of logo
Do not tilt or skew the logotype. |
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Do not reproduce the logotype in any other typeface. |
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Do not reproduce the logotype in an unauthorized color. |
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Do not reproduce the logotype in an outline typeface. |
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Do not place text or graphics within the area of isolation. |
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Do not re-space the lettering on any version of the logotype. |
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Do not crop or break up the logotype. |
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